Paul Bragg opened the first health food store in America in 1912. Following personal health struggles which led him to start an extraordinary health crusade. That’s how the Bragg story began. Now, with more than 100 years of heritage, his pioneering spirit lives on in Bragg’s philosophy. His most valuable contribution to natural health is without a doubt the iconic Bragg Organic Apple Cider Vinegar. Bragg recently turned 90 years young and announced that singer Katie Perry and actor Orlando Bloom have become co-owners of the Bragg company to continue the legacy.